: The goal of early issues is to teach you how to create a "world" around your business that makes audiences addicted to your content. Repelling the Wrong People
At the heart of his philosophy is , a high-end newsletter and training system. For many aspiring copywriters, the "Holy Grail" of his curriculum is the Email Players 1 - 15 sequence—the foundational principles that turn a boring newsletter into a profit-generating machine.
Before diving into the specific breakdown of the early issues, it is essential to understand the overarching framework Settle introduces right out of the gate. Most marketers approach email with two extremes: Ben Settle - Email Players 1 - 15
If your subject line looks like an advertisement, it gets deleted. It should look like an intriguing, urgent note from a colleague or an aggregate news headline.
While the specific contents of each individual issue are typically reserved for subscribers, several core pillars were established during this initial 15-month run: The Power of Subject Lines : The goal of early issues is to
Because these issues are not sold as a PDF collection and are highly coveted by collectors, the only way to truly experience the "1–15" series was to subscribe month-by-month back in the early 2010s. However, based on Settle’s own archives, guest interviews, and historical testimonials, here is a glimpse into the type of "red hot" content contained in those first fifteen issues:
Moving away from copy tactics, Issue 14 looks at the metrics that actually matter. Settle explains why tracking open rates and click-through rates can be deceptive, and why the only metric that truly validates an email campaign is total revenue generated per subscriber. Issue 15: Putting it on Autopilot (The Welcome Sequence) Before diving into the specific breakdown of the
From day one, Settle's approach was the polar opposite of the "internet marketing gurus" he frequently skewers. The first 15 issues of "Email Players" established several core philosophies that have remained the bedrock of his teachings:
: Why sending an email every single day is the ultimate way to build iron-clad authority and keep your subscribers "addicted" to your content. Micro-Riddles & Open Loops