Accessing the platform is simple and multi-modal:
Launched its digital version, becoming an early adopter of internet publishing in India.
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Dedicated coverage of news from all 14 districts in Kerala, emphasizing grassroots reporting.
In a 2023 survey on media trust in South India, Malayala Manorama (including its digital arm) consistently ranked among the most trusted brands. This trust is the platform's currency. Unlike sensationalist clickbait portals, Manorama Online refrains from publishing unsubstantiated celebrity gossip or communal rage-bait. It maintains a "family newspaper" ethos even in the anonymous world of the internet. Accessing the platform is simple and multi-modal: Launched
| | Threats | | :--- | :--- | | • Expansion of OTT platforms (Manorama Max) to integrate news and entertainment. • Podcasting and audio news for regional audiences. • Deepening data journalism capabilities. | • Aggressive competition from digital-native outlets (e.g., The News Minute, Makal Malayalam). • Social media algorithms reducing referral traffic to the main site. • Ad-blockers reducing revenue yield. |
Recognizing the shift toward mobile consumption, the Manorama Online App provides a customized experience for smartphone users. Instant alerts on top news stories. In a 2023 survey on media trust in
With one of the highest push notification open rates in the regional language segment, Manorama Online’s mobile app ensures that no major event goes unnoticed. Subscribers to the Manorama Online News Paper app get curated alerts on exam results, weather warnings (especially monsoons and cyclones), and traffic updates.