Through sheer grit and strategic execution, Premutico scaled Dimmi to become Australia's undisputed market leader in restaurant bookings. In 2015, the startup completed a textbook exit when it was fully , integrating its technology into one of the largest travel and dining networks in the world. Chapter 2: me&u and the Mobile Ordering Revolution
In the early 2000s, Premutico worked deeply within corporate hospitality. He served as the Marketing Manager for Hilton Sydney before transitioning to the United Kingdom, where he became the Director of Marketing for Hilton Hotels UK (South).
: Modern organizations thrive when executives act like "founders" rather than "CEOs".
: In 2023, me&u merged with Mr Yum , further solidifying its position as a global category leader. A Philosophy of Obsession and Naivety michael premutico
Before the digital boom, booking a table often meant a series of back-and-forth phone calls. The launch of (later acquired by TheFork/Tripadvisor
De-escalating structural tensions within confined environments where inmates are locked in cells from 3:00 PM to 7:00 AM daily.
, who has a brother, Michael, that he credits as a pivotal support figure in his journey. Through sheer grit and strategic execution, Premutico scaled
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By 2023, the platform was used by over 6,000 venues and processed over $2B in sales, leading to a merger with Mr Yum to form a global powerhouse. Leadership Philosophy: "Do Stuff That Matters"
The most documented and public-facing individual carrying this name is Michael Premutico, an Australian public servant who operates in the high-stakes environment of institutional security. Institutional Security Leadership He served as the Marketing Manager for Hilton
In the world of Australian hospitality, few names are as synonymous with "disruption" as Premutico. From changing how we book tables to how we order our favorite drinks, the family's influence on the "smart restaurant" era is undeniable. 1. Redefining Reservations with Dimmi
The idea for his first major startup, Dimmi (which means "tell me" in Italian), was born in an unlikely place and during an unlikely time. In 2007, amidst the chaos of the Global Financial Crisis, Stevan jotted down the concept for an online restaurant booking platform on the back of a napkin. The early days were a textbook startup story of struggle and resilience. After a failed attempt to raise money in London, a family friend eventually lent him $300,000, allowing the venture to finally get off the ground. Remarkably, he managed to sign up restaurants for his service before even building a prototype. Despite the challenges, Dimmi grew to list over 2,500 small and medium-sized restaurants, revolutionizing how Australians booked their favorite tables. It earned numerous accolades, including a place in the BRW Top 100 and the Deloitte Tech Fast 50 in 2014.