: While horror remains a dominant and highly profitable genre (seen in hits like Pengabdi Setan
To ignore is to miss the future of social media. It is loud, chaotic, spicy (pedas), and incredibly addictive. It is an arena where a bakso vendor, a Quran reciter, a horror actor, and a gaming nerd can all coexist in the "For You" page of a single user.
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Indonesia has a deep cultural obsession with the supernatural. Ghost hunting videos, retellings of local folklore, and horror movie reactions consistently garner millions of views.
: Big stars film their daily lives and family moments.
Horror is a massive genre in Indonesian cinema, and it translates perfectly to popular online videos. "Ghost hunting" vlogs, podcast channels dedicated to retelling real-life mystical encounters ( cerita misteri ), and explorations of haunted or abandoned locations consistently rank among the highest-viewed videos in the country. D. Kuliner (Food and Mukbang Vlogs) : While horror remains a dominant and highly
has been modernized and digitized, frequently trending on YouTube. Artists like Via Vallen Happy Asmara
The explosion of has had profound social side effects that go beyond revenue.
Leading the charge domestically is , a local service that has become a streaming powerhouse. In 2025, total OTT (over-the-top) subscriptions in Indonesia were up 17% to 26.8 million, with Vidio showing standout performance, ranking second only to Netflix across all of Southeast Asia in engagement. Vidio invests heavily in original content, releasing 14 titles in 2025, including adaptations of Korean IP and new installments of its hit franchises like Scandal 3 and Pertaruhan The Series 3 . To help tailor future insights or content strategies,
: TV actors and musicians now run massive YouTube channels.
For decades, Indonesian households relied on Sinetron (local soap operas) and televised variety shows for daily entertainment. While television still holds a presence, a massive generational shift has moved audiences toward digital streaming. High mobile penetration and affordable internet data packages have democratized content creation. Today, anyone with a smartphone can become a national entertainer, bypassing traditional media gatekeepers. Platforms Dominating the Indonesian Digital Space