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If there is one black hole of Indian lifestyle content, it is the wedding. But the trend has shifted from the $1 million celebrity wedding to . Indian food content has transcended basic recipe videos
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The shift toward hyper-local recipes, such as Gujarati Thepla , South Indian Avial , or Assamese Masor Tenga .
Minimalist "Intimate Weddings" vs. the traditional "Big Fat Indian Wedding."
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