While originally a classic Sambalpuri folk song recorded in the 1970s by Jitendriya Haripal and Krishna Patel, its modern reinterpretations, dance covers, and studio versions remain the most-watched Odia video assets globally.

Some notable Oriya films that have contributed to the industry's growth include:

If you are interested in exploring specific genres, I can provide a list of the top 10 romantic movies or action blockbusters in Ollywood . Let me know what you prefer! Top 5 Best National Award Winning Odia Movies

Their content focuses on:

The second Odia film, which chronicled the legendary story of Lord Jagannath’s origins, solidifying the deeply rooted spiritual themes of early Ollywood.

The undisputed action star of the 2000s who transitioned from a romantic lead into high-grossing political and action dramas.

Anubhav Mohanty, Siddhant Mohapatra, Babushan Mohanty, Archita Sahu, Rachana Banerjee, and Mithi.

(2025) set massive box office records, with the latter becoming the highest-grossing Odia film to date.

Directed by Nirad Mohapatra, this film is widely regarded as one of the best Indian films of all time. It was screened at the Cannes Film Festival and offers a devastatingly realistic look at the decay of a joint family in Odisha.