“My grandmother used to laugh like that. I miss her.”
Indonesia is a mobile-first nation. Consequently, short-form video content is the primary medium of entertainment for Gen Z and Millennials.
Horror is a massive pillar of Indonesian entertainment. Supernatural video investigations, spooky storytelling podcasts, and explorations of haunted locations consistently rank among the most popular videos. Audiences love local folklore, featuring mythical creatures like the Kuntilanak or Pocong . Street Food and Mukbang
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Videos featuring local dialects, regional humor, and relatable daily struggles perform exceptionally well.
Music videos are a cornerstone of Indonesian popular culture. The industry is currently seeing a "modernization" of traditional sounds.
New acts are also rising fast. The girl group started 2026 with a viral bang; their single “Work” garnered over 3.1 million global streams in its first week, hitting #1 on trending charts in Indonesia. “My grandmother used to laugh like that
The current local film landscape is heavily focused on horror and intense dramas. Phantom Lawyer : Currently the #1 TV show on Netflix Indonesia , it follows a string of high-stakes legal battles.
Indonesia has a young population (median age ~30). These "Gen Z" and "Gen Alpha" users do not watch cable TV. They consume vertical video. The entertainment industry has adapted by pivoting budget from TV ads to influencer seeding.
Content centered around family dynamics, respecting elders, and the annual holiday migration ( Mudik ) always resonates deeply. Emotional storytelling that highlights community warmth or bittersweet family moments consistently goes viral. Street Food and Mukbang Culture Horror is a massive pillar of Indonesian entertainment
Traditional TV dramas (Sinetron) have found a second life online. Over-the-top clips, dramatic confrontations, and meme-worthy reaction videos from shows like Ikatan Cinta generate millions of views on short-form video platforms. Netizens love to dissect, parody, and discuss these plotlines in the comment sections. 2. Food Vlogging and "Mukbang"
Another popular type of Indonesian video is the "tutorial" or "how-to" video. These videos often feature Indonesian experts sharing their knowledge on various topics, such as beauty, fashion, and cooking. They have become incredibly popular on YouTube and other social media platforms, with many viewers seeking advice and guidance on various subjects. For instance, Indonesian beauty YouTuber, Shania Gracia, has gained a massive following for her makeup tutorials and product reviews.